We’re always on the lookout for exciting ingredients
In the last 25 years, our quest has taken us over the Mediterranean basin – and we’re still hungry to find more.
The Fresh Olive Company started with two best friends, George and Adam, and a carload of Provencal olives on a ferry. We went on to forge a decent reputation in the food service industry, supplying an illustrious customer base including many Michelin-star restaurants.
We stopped calling ourselves the Fresh Olive Company because our relentless search for ingredients has revealed so much more than olives and olive oil. Now trading as The Belazu Ingredient Company, we offer a wide variety of innovative and traditional antipasti, grains, pastes and vinegars too.
Supplying restaurants and chefs is the heart of what we do
We love to get out and meet consumers at foodie events, but it’s the foodservice trade that’s our core business, and the reason for our constant innovation over the last 25 years.
We have a fleet of vans out every day, delivering all over the South East and the Midlands and it’s this close relationship with the trade that’s our muse and inspiration.
Charlie’s sales team provide an open window on the world of the professional chefs, giving welcome feedback that sparks ideas and enables us to constantly improve our in-house product range.
Delicious, nutritious olives and oils
Sometimes we’re sourcing a better version of a staple, like our single estate Early Harvest Olive Oil made by the Pons family in a mill in the heart of their Arbequina olive groves. Others we could be injecting extra depth of flavour into a product, for example, the olive tapenades we produce at our Greenford HQ. Either way, our mantra is always to respect and add value to ingredients.
That’s what our reputation is built on (and an obsessive attention to delivering excellent customer service).
We began by supplying independent restaurants and delis, but over time, through word of mouth and recommendations, our customer base grew considerably. Today, we supply a wide variety of sectors within the food industry, from top restaurants to the UKs largest food manufacturer.